©2019 by Anke Schad-Spindler Forschung, Prozessbegleitung und Evaluation.

©Portraits: Petra Rautenstrauch

©Portrait mit Mikrofon: Stephan Polzer

© Tanzendes Kind: Theaterflucht.at

© MaskenspielerIn: Peter Spindler



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I love questions.

What is yours?

Let's talk!


How I can support you

Research, Facilitation and Evaluation

Cultural Management, Cultural Policy, International Cultural Cooperation, Cultural Education

Your questions are my motivation. Dialogue is key. My analysis supports you with insightful perspectives responding to your needs. Together we enable knowledge sharing  to improve strategies.  I provide concepts, research, evaluation, facilitation, moderation - with expertise, experience, and sensitivity for the needs of cultural organisations. Let's start with some questions. 

Culture works - but how? What are the effects and impact of your work? How can you improve and acknowledge what you are doing? How does co-operation work - between civil society and policy-makers, across sectors?  


I am looking forward to your questions. 

ACMC_Anke Schad.jpeg

About me


I have been working in international research and consultancy projects in culture and related fields since 2006. Before starting my career as an independent researcher and evaluator, I spent more than a decade working for EDUCULT - Institute of Cultural Policy and Cultural Management. I have expertise in policy- and strategy-oriented research. 


In 2017 I graduated with a PhD (distinction) in Cultural Institution Studies from the University of Music and Performing Arts (mdw) Vienna. Supervised by Prof. Tasos Zembylas, I researched Cultural Governance in cities. I received the Award of Excellence by the Austrian Federal Ministry of Education, Science and Research. In 2019 I was awarded with the Herta and Kurt Blaukopf Award for excellent dissertations at the mdw. The Master studies at the Centre for Cultural and Media Policy Studies at the University of Warwick shaped my international perspective. In 2020, I teach cultural policy and cultural organisation at the Zeppelin-University Friedrichshafen, where I am also working with the research cluster on Arts Production and Cultural Policy in Transformation (ACPT).


I have been a member of the board of the Association for Cultural Management since 2016, where I am specifically concerned with the networking of early career researchers and PhD students. I am also a board member at  EDUCULT.  In 2019, I have been appointed member of the Expert Council on Cultural Diversity of the Austrian UNESCO-Commission. 

I live and work in Vienna, together with my husband and our two children. I love their questions although I often fail to answer them. Vienna and its multifaceted past and present are a huge inspiration to my work. In particular, I love the coffee houses - drinking a Melange, listening to people talking in different languages, writing, and thinking. I love to travel to other places and meet new people. 


Evaluation and Facilitation for the Goethe-Institut e.V.

Between 2013 and 2016 I co-developed the impact-oriented evaluation concept "Culture works" for the Goethe-Institut, the cultural institute of the Federal Republic of Germany. How can evaluation support the assessment of impact, strategic decision-making and the dialogue between policy-makers and civil society stakeholders? is one question I have been continuously reflecting on ever since. In 2017 the Goethe-Institut contracted me as an external evaluator for projects and programmes .

SHARED CITIES: Creative Momentum, co-financed by the Creative Europe Programme is a project that I have been evaluating since 2017. From 2016-2020, 11 civil society organisations from 8 cities in Serbia, Poland, Germany, Hungary, Slovakia and the Czech Republic are working on the question how urban spaces can be improved through sharing participatory and creative practices. The project is coordinated by the Goethe-Institut Prague. In this process-based evaluation, based on the "Culture Works" evaluation approach, I collect data through interviews, group discussions, participatory observations and site visits. 

2018-2019 I also evaluate the project Freiraum Europa. 42 Goethe-Institutes work together with partners from civil society  - NGOs, theatres, museums, cultural centres - on the topic of freedom in Europe. Two cities team up in a co-operative tandem. I analyse the questions: Which target groups does the project reach? How do the partners succeed in co-operating over distance? And how do the partners elaborate on the topic of freedom, given the illiberal tendencies all over Europe? I am very happy that my work with Freiraum continues also in 2020, where I will look into the progress of the network.

Cultural Education and Co-operation

The research project "Conditions of Cultural Education in Schools. Cultural School Development and Cultural Co-operation between Schools and Cultural Partners" (2017-2019) is realised by Dr. Bettina-Marie Gördel within the programme „Kreativpotentiale und Lebenskunst NRW“. I support the German Federal Association of Cultural Education for Children and Youth through scientific consultancy, qualitative data analysis and report-writing. 


Lectures and Workshops

Knowledge expands through sharing. Learning processes are based on appraisal, curiosity and positive confusion. I would love to support you and your team in areas such as evaluation and impact assessment, cultural co-operation, organisational learning, governance and strategy development. 

I elaborate concepts based on your needs that will spark interest and motivation. I guarantee refreshing dialogue, new insight, and joy in working together.

Some references:

Goethe-Institut, headquarters/dep. of strategy and organisational development - internal trainings on impact-assessment, evaluation, and communication of results

N2025 - Cultural Capital of Europe 2025  - workshop on intercultural city development 

Universität für Musik und Darstellende Kunst, Institute of Cultural Management and Gender Studies (IKM) - Lectures and collaboration in the organisation of scientific conferences 

Peter Spindler, Labor für kreatives Theater  - project development 

Deutsche Kinder- und Jugendstiftung (DKJS), Kultur.Forscher! - lecture on research-based learning 

Landesvereinigung Kulturelle Jugendbildung Thüringen e.V. - lecture on cultural and civic education



A Selection of my Work


April 2019

Wie kann Kulturpolitik so gestaltet werden, dass – im Sinne einer Cultural Governance – nicht nur Politik und nachgeordnet Verwaltung in Entscheidungsprozesse einbezogen sind, sondern auch die Betroffenen: KünstlerInnen, Kulturschaffende, BürgerInnen? Warum ist die gemeinsame Strategieentwicklung insbesondere bei der Kulturfinanzierung herausfordernd? Welche Allianzen und Konflikte entstehen in Verhandlungssituationen? Wie argumentieren VertreterInnen von Politik, Verwaltung und Zivilgesellschaft? Das Buch entwickelt anhand der Beispiele Linz und Graz einen Rahmen für Governance-Analysen. Es bietet darüber hinaus Antworten auf die Fragen, woran Cultural Governance oft scheitert und wie gutes Regieren idealerweise aussehen könnte.

Januar 2019

Cultural management is characterized as a relational concept-as a compound of culture and management, but also related to manifold other elements in its sociocultural, economic, and political environment. This chapter qualitatively examines cultural management from a situational, relational, and interpretative perspective. In doing so, it combines Situational Analysis, developed by Adele Clarke (Clarke, Friese, & Washburn, 2015; Clarke, 2005), as a grounded, theorizing methodology and the Orders of Worth framework developed by Luc Boltanski and Laurent Thévenot (Boltanski & Thévenot, 2006). The aim is to exemplify how analyses of cultural management processes can benefit from combined methods and theories for investigation of a variety of situations that will interest researchers and that practitioners confront, for example in negotiations about funding for culture.


Get in Touch

1070 Wien/Vienna, Austria

+43 650 8082424